Ibiza tourism figures show big increase in tourists for 2016
Overall tourism is up 12.6% and low season tourists up by 33%.
The official statistics (FRONTUR) have been announced and contain data up to the end of October 2016. It is generally accepted that the official FRONTUR figures to the end of October are those that give the first true picture of Ibiza’s tourism year.
The total number of tourists for 2016 – to the end of October comes in just under 3 million at 2,976,087. This represents double digit growth of 12.61% on the previous year.
The figures are broken down by nationality, and raise a spotlight on the importance of the British market to Ibiza. There were a record 839,794 British visitors, outnumbering even the Spanish at 618,787! British numbers were up 10% however an even greater increase will be required in 2017 if the Ibiza Consell are to realise their aim of British tourists breaking the 1 million barrier.
Every nationality shows some increase on the previous year but the German and Spanish markets were relatively static at 0.68% and 1.8% respectively. The biggest increase was from ‘the rest of the world’ at 34.17% showing Ibiza is slowing down as becoming a huge global brand in its own right.
The report shows the figures on a monthly basis and both March & October had the highest levels of ‘year on year’ increases at 34.5% & 31.3%. This is a real boost to businesses that are hoping to extend the summer season and to those who think Ibiza can be a year-round destination. As expected August was the busiest month with 620,000 visitors.
Let’s see what 2017 will bring!